How to Improve SEO for Your Business

If you’re like most businesses, your website is the cornerstone to your online presence. But what if your business site isn’t where you want it to be on the major search engines?

For many businesses, SEO (search engine optimization) has become a vital part of their marketing strategy. And for good reason: It’s one of the smartest ways to grow your bottom line.

If you have a low-traffic site or are just trying to increase your visibility online, you may need help crafting an effective SEO strategy. So here are

 

10 Ways to Improve SEO for Your Business

1.Know Your Keywords and What Your Competition is Doing

There are three main ways to improve your site’s SEO: choosing the right keywords, improving the quality of content on your site and getting other sites to link to yours. All of these efforts should be based on an analysis of how your competitors rank in search engine results pages.

 

2.Choose the Right Keywords

Your goal is to try to rank for terms that are both relevant to your industry or service and that generate high volumes of traffic.

For example, if you were in the business of buying houses in the suburbs of Chicago, you’d want to focus on “house in Chicago” or “Chicago suburbs house.” You’ll have a much better chance of appearing at the top of search results if you include words that are specific to your industry or location.

 

  1. Write High-Quality, Carefully Crafted Content

While filling your site with keywords may help you improve your ranking for one or two of them, it won’t get you very far over the long haul.

Search engines like Google and MSN look at sites that provide content of interest to their users and reward them by listing them on the first page of search results. So, write meaningful, interesting content, and use your keywords strategically.

 

  1. Optimize Images on Your Site

In addition to optimizing the text on your pages, you should also optimize your images. Search engines use images as a way of determining the topic of a page, so using relevant, descriptive images can help search engines recognize your site as an authority site for that topic.

 

  1. Get Other Sites to Link to Yours

The more sites that link to yours, the higher your site will rank in search results. To optimise your site for this, make sure you have a strong company or brand image, provide useful content and make your site easy to navigate.

 

  1. Optimize the Link Structure on Your Site

If you’re running a website that contains a lot of internal links to other pages, this can lead to a disorganized, hard-to-navigate page that will be difficult for search engines to read.

To improve your site’s SEO, make sure that each page has a small number of well-chosen links. Don’t use more than five internal links on a page.

 

  1. Avoid Duplicate Content on Your Site

Search engines penalize sites for having duplicate content or pages that are very similar; it looks like poor quality to search engines and may lower your rank in results pages. To avoid this, make sure you’re using the right keywords and writing for humans first.

 

  1. Optimize Your Links on Other Sites

If you’re receiving links from other sites, make sure that they’re nofollow (not followed by the recipient) and that the page linking to you is making it clear that it’s not an affiliate link or a promotional page. This will help improve how your site is perceived by the search engines.

 

  1. Monitor Your Rankings and Change Your Strategy as Necessary

The goal here is to make sure that your site is on the first page of search results. After a while, you’ll know where your current position is on search result pages and what you need to do to get better.

 

  1. Make Sure All of the Content on Your Site is Relevant and Useful

In order for a search engine to trust a site completely, it needs to be certain that people who visit it will get worthwhile content that they can use or repost elsewhere. So make sure that everything you produce for your site adds value to your visitors.