WordPress and Blogger are two of the most popular tools for people who would like to set up their own blog. WordPress is a more powerful platform that gives you more flexibility when it comes to design and technologies, but also comes with a few drawbacks.
Costs for Blogger are much lower, but the platform comes with less flexibility to customize it.
Let’s take a deeper look at both of them to better understand what they are, how they work and what the differences are.
WordPress – The Most Popular Blog Platform
WordPress is one of the most popular blog platforms around. According to W3Techs , 37% of all websites use WordPress. And it has an official blog that provides stats about how well WordPress is doing.
Taking a closer look at the statistics, we can see how WordPress is making a name for itself by bringing in thousands of new users every month.
As of January 2015, WordPress has almost 60% market share as the most popular blogging platform. WordPress also has strong competition from other blogging platform such as Tumblr and Blogspot.
Despite WordPress’s popularity and large user base, there are still questions about WordPress security and performance issues. That’s why you need to be cautious when choosing a blog platform.
Plagiarism is a big problem in the blogging world. Content is copied from one blog to another and then published on your website without your knowledge.
To prevent cloning, WordPress offers some protection tools such as automatic spam and comment filtering. But these measures aren’t completely foolproof, so you need to monitor your blog more actively than with other platforms such as Blogger and Tumblr.
WordPress also offers some SEO tools such as automatic XML sitemap generation and automatic RSS feed generation for RSS feeds. These tools can come in handy when writing blog posts.
One advantage is that WordPress is optimized for search engines, so your blog will be more visible in search engines. WordPress is also one of the most popular email marketing platforms. Almost every major email marketing service supports WordPress.
Most email services support WordPress simply because of its popularity, so they use WordPress to write their emails rather than establishing their own email newsletter platform with their own mailing lists and readers’ database, like MailChimp. WordPress comes with a few advantages for marketers, such as its integration with social media sites.
But the main advantage is that WordPress makes it easy to use your email contacts for marketing purposes. The stats below show that 72% of all emails are open within the first 24 hours after being sent. So it’s good to have an email marketing system that helps you reach out to your prospects more effectively.
In addition, WordPress also offers a premium plugin called MailChimp. This plugin allows you to add all the features you need in order to send out effective email marketing campaigns.
It can be used either as a standalone, or in combination with another website development platform such as Drupal.
So if you’re interested in email marketing, WordPress is an excellent option for you, especially when combined with MailChimp. On the other hand, WordPress is not ideal for people who need more customization and flexibility.
If you don’t like the default theme and themes provided by the blog platform, you will be forced to use another theme such as Divi or Elementor.
WordPress also gives little control over the admin panel, which would make it hard for you to make changes to your blog later on. But unless you are a very advanced user who has the skills needed to do advanced work on WordPress, this shouldn’t be a problem.
Most advanced users can find several plugins that will handle almost any type of customization that might be needed.
WordPress is slightly more expensive than other blog platforms, because of its powerful features. But the price is still very reasonable compared to other platforms. Let’s take a look at how much it costs to become a WordPress developer for companies with 10 employees or more.
As you can see, being a WordPress developer costs around $1,400 annually per employee. With Domusoft, it costs $1,100 per year to become a WordPress developer. So it’s possible to save $300 or more if you decide to choose Domusoft over other competitors.
Blogger – A Completely Free Blog Platform
Blogger is part of Google’s suite of online tools such as Google Drive and Gmail. So it comes with all the perks of using a Google product such as security and advanced search capabilities.
So, what are the benefits of using Blogger?
Although it’s less popular than WordPress, many users still use Blogger and recommend it to new bloggers. One of the main reasons is that Blogger is completely free and doesn’t come with any limits on page views or hosted pages.
Google also offers a feature called “snippets”, which allows you to add widgets to your blog that can display information such as the number of comments on your blog posts, recent links you’ve shared and more. This feature is available at no extra charge for bloggers.
Blogger also offers a wide range of free themes such as Sumo and Mint, which make blogging easier.
Although Blogger comes with privacy features such as shadow banning, auto-archiving, autosnippet and more, the most advanced users suggest using WordPress because it offers more security features.
The most popular feature in Blogger is Google Analytics. This gives you access to many advanced tools that are only available through Google’s own analytics platform.
This is very convenient, since Google has great online tools such as Google Drive and Gmail. Blogger also allows you to build a list of followers and maintains your growth rate through email marketing.
Blogger also offers integration with many third-party tools such as Pinterest and Facebook.
The main disadvantage is that it’s difficult to customize the blog platform and get access to features such as page views and pageviews. Blogger also doesn’t have any special features for new bloggers.
There are many blog platforms on the market, each with its own benefits and features that make it attractive to different types of new bloggers.
These days, new bloggers tend to use WordPress because it’s easy to use and has the most appealing features. But some people still prefer Blogger or Tumblr since they offer more privacy control.
A new blogger shouldn’t be limited by what blog platform he or she decides to use. The most important thing is to find the right blogging platform that fits your needs and your budget.
Therefore, it’s up to you to choose the blog platform that best suits your own needs and preferences. We hope that this guide will help you make an informed decision when it comes to choosing the best blogging platform for your business!